Saturday, October 30, 2010

Interview with Abrar ul Hassan (Courtesy: www.viewscraze.com

http://www.viewscraze.com/2010/10/18/interview-with-abrar-ul-hassan-video-director/#more-516

Thursday, October 28, 2010

Presentation for AllWorld Summit at Harvard University

Produced By: Morangofilms

Directed By: Abrar ul Hassan

Sixty Growth Entrepreneurs from Africa, the Middle East and Asia Arrive at Harvard University for the AllWorld Summit

These companies just might have the solution to reviving the Global Economy.

Boston, MA, October 18, 2010…This week (Oct. 18-22) 60 growth entrepreneurs from 20 cities in Africa (South Africa), the Middle East (Egypt, Jordan, Lebanon, Saudi Arabia, and UAE) and Asia (India and Pakistan) will arrive for the AllWorld Summit at Harvard University (www.allworldlive.com). This is an unprecedented gathering of the world's top performing company builders with illustrious Harvard faculty, private equity and VC leaders, and VIPs.

As the world economy stagnated, these companies grew 85% a year over the last three years and employ 7,000. They expect sales and employment to rise significantly over the next year and plan to launch 46 new companies.

The number one problem for every country is employment. Who better to create the new growth agenda for the world economy? This group has the track record for driving job growth in the 21st century. At Harvard they will come up with new ideas for policy makers to get the market moving. Over the week, they will also test their leadership skills, and go global with their new network of AllWorld collaborators.

AllWorld’s mission is to find and scale ALL the growth companies of the emerging world by 2015 to create one million new jobs. AllWorld was co-founded by Deirdre Coyle, Jr., Anne Habiby and Board chairman Harvard Business School professor Michael Porter. Professor Porter was described by the Times of London as the world’s “most influential management guru” and is widely regarded at the foremost authority on company and country competitiveness. Coyle and Habiby recently co-wrote the Harvard Business review article – The High-Intensity Entrepreneur.

Event: AllWorld Summit at Harvard University

Venue: Harvard Business School and Harvard Kennedy School

Friday, October 8, 2010

Friday, September 17, 2010

Looking into the Future: Mixed Reality

Design and Prepared
By
morangofilms
http://www.youtube.com/watch?v=vuV7G3jgx4A

A presentation by Amir Jahangir, CEO Mishal Pakistan
Venue: Meijiang Convention and Exhibition Center - Beta Zone
Meeting: Summit: at the Annual Meeting of the New Champions, Tianjin 13 -- 15 September 2010

An Interactive Session on: Looking into the Future: Mixed Reality

Mixed reality merges the real with the virtual, connecting people in new ways to unlock human potential, creativity and learning.
What are the implications of mixed reality on business and society?
Key Points:
• Mixed reality seeks to bring the wealth of information and interactivity of the Internet into interactions with the real world.
• One of the best examples of mixed reality at present is Layar.com, which pushes location-based information to smart phones, from stores and history to Twitter posts and virtual monuments.
• Developers are also creating video games that can be played in the real world, in which players and other objects are displayed relative to real-life objects.
• Researchers are also exploring ways to transmit information that can be not only seen or heard, but also felt, tasted or smelled.
• Mixed reality could further enhance long-distance education and healthcare by increasing the kinds of sensory information that can be shared between people over the Internet.

Synopsis:

Experiencing reality and expressing it through virtual experiences has always been one of the human desires to share what it feels or sees. From the early pre-historic times of paintings in the caves to the Hollywood's fascination with the future of virtual reality in the form of AVATAR or SURROGATE and the technological tools to share our everyday life via facebook, linkedin and myspace etc. It ultimately boils down to experiencing the virtual world with the most real experiences of our lives. Mixing the realities in the virtual and the real worlds together creates more interaction between societies' various facets.
The presentation by Amir Jahangir walks us through time on the mankind's fascination to combine the real life experiences with virtual sharing, this ultimately can be defined in a simple equation:
Reality + Virtuality = More Interactivities
• Social Interactions
• Economic Opportunities
• Political Empowerment

Mixed reality seeks to combine the things perceived in the real world with the things that are read or heard in the information world, i.e. the Internet, connecting the world of our imagination, our senses and even our intuition.


Sunday, September 5, 2010

Thursday, September 2, 2010


Implementing First Telemedicine Solution for Pakistan

Dear readers, it gives us an immense pleasure and pride to write a few words on how we as a team of Sybrid (Managed Services Company), Pragmedic Solutions (Health Care Applications Providers, Cybernet (Internet Service Provider) and Abrar ul Hassan (Social Media Enterpreneaur, Founder of Morangofilms) are contributing to the Flood Victim of Pakistan.

Together we (Sybrid + Pragmedic + Cybernet) are implementing our first Telemedicine Solution for Pakistan. We did a successful test project in the District of Khairpur. The project was conceived on Saturday 21st August, 2010 and after passing Quality Assurance on Wednesday 25th August, 2010, the test was conducted on 27th and 28th of August, 2010 in the Khairpur District, Sindh.


We were located at Faiz Secondary School in Kotdigi, District Khairpur where the government has allowed some 500+ IDPs to be stationed. Most of them were women and children. The team of Physicians and Paramedics provided health care to 167 patients - day 1 and 349 Patients on day two.

The solution provided local general physicians (GP) along with paramedical staff located on site and the specialized Physicians including Dermatology, Pediatrics, Gynecology and Psychiatry located in Karachi to be connected through Telemedicine. . The health care providers shared patient and medical information by using Electronic Medical Record, and placed orders like prescription by using e-prescription modules of the application through the means of Internet.

The remote internet connectivity was provided by Cybernet through Satellite. All the on ground managed services including logistics, medicines, finance and management were given by Sybrid. Finally Pragmedic Solutions were responsible for providing the health care applications including electronic health record and electronic medical record solution. Through the assistance of local NGO, “Khairpur heritage and welfare” announcement were also made to the nearby IDP camps and pick up services through Ambulances were provided to the Patients of these camps to be seen by Health Care Providers at the school premises.

The challenges faced on day 1 like connecting the satellite device and managing the variation of Drug Inventory was managed appropriately in short period of time. After which the project went well and the Telemedicine clinic was conducted both the days.

A total of 516 patients were provided health care in these two days out of which 104 required urgent care. The case mixes were: 51% Dermatology, 28% Gastroenterology and 21% others. Medicines were given out to all the patients.

Follow up on the high risk patients will be provided through the assistance of local GP to whom patient information which was given on paper, through print outs from the EMR. Some of the patients were also transferred to the close by hospital with the assistance of District Coordination Officer (DCO).

Our next step is to re-adjust the planning, improvise patient care processes and present information to the donor for funding to create a sustainable base.

We would again like to thank the Cybernet, Sybrid, Pragmedic teams and Abrar Ul Hassan for making this homegrown Telemedicine project take off, the model has worked, we need to mature it and create sustenance.

Wednesday, August 25, 2010

Flood Victims


IMG_1306
Originally uploaded by abrarulhassan
As Pakistan battles an unprecedented catastrophe, funds are desperately needed to help deliver food aid and medical services to stave off further loss of life due to disease and malnutrition.

Floods Affected families immediate support for 3,000 families through Clean drinking water, Mosquito nets & water coolers for safe drinking water & hygiene promotion and to save 30,000 households

Friday, June 18, 2010




Client asked us to come up with the concept, they have given us a small brief and ask us to produce this film for them, previously they were working with some old school film directors, when we came into the picture we asked them to raise their standard, in terms of concept and also in terms of budget, they listen to us they have given us a room but we still have to work with very low budget... so we have decided to produce smartly, so the look of film is much more better then the image this company carry so far, this particular film is sort of brand uplift for them too. They were more then happy on the final presentation, all we are waiting for the market feedback. the client is satisfied we have been worst nightmare for them in terms of creative input as we have to create a ground for both of us to understand each other, so this film is a pure reflection of clients input yet creatively produced with impressive brand uplift image.



Tuesday, June 15, 2010






Behind the scene...

English Shampoo



Director: Abrar Ul Hassan
Producer: Nasir Siddiqui
Dop: Salman Razzak
Post: Post House
Production: Morangofilms

Wednesday, April 7, 2010

Wednesday, March 31, 2010

We create, innovate life.

Our brand experiences incarnates Morango’s expertise in strategizing the blend between thought processes and technology while achieving business objectives.

By developing and building digital interfaces for brands…

…Morango inspires people to stay, return, enjoy…

A complete production experience, Morangofilms has offices in Karachi and Lahore; with highly qualified directors and designers, Morango delivers quality Ad Films, Music Videos, Documentaries and Print Features.

It is just the beginning…